Studios. 10-week new product and service development projects. All intellectual property developed during the project becomes the property of the project sponsor. Members have access to two studios per year, can fast track projects through the university, and all projects meet the Quality Improvement IRB requirements.

Website & Project Process Logs. A unique 50+ sharing venue as well as an independent data repository developed for each project.

Collaborative Forum. Events in June and December that give member companies the opportunity to share knowledge and connect and develop regarding best practices.

Workshops & Conferences. Focused creative development opportunities for individual companies or in combination with other members.


Pete Guard, a Cabin-experience strategy leader, is guiding Boeing's efforts to improve in-flight design for aging passengers. He is working with the Live Well Collaborative in Singapore to learn more about the aging population. Why the focus on Singapore?

“Singapore is moving a lot faster than the rest of the world. It’s at the epicenter of a trend that’s starting to play out – all the issues of mobility, assistance, and longevity. We’ll work through their university systems and design schools to help develop projects that will give us a better idea how to support travelers around the planet.”
From the February 2011 issue of Fast Company

Matt Doyle, Director and Senior Researcher in Health Care at P&G, describes the Live Well's contributions to P&G's new innovation strategies:

“The richness is phenomenal. The UC students are totally open in their approach and their designs have been very productive for us. It’s exceeding our expectations.”
From CoDesign March 14th, 2011


Our Process Model

LWC Process Model

Phase 0

Before the project
During the planning stage of a project the member identifies the problem space and collaborates with the LWC on the project brief.

Phase 1-3:

During the 10 week Quarter
The research team focuses on obtaining knowledge about the topic, translates insights to concept ideas and tests and refines concepts to meet the needs of the member.

Phase 4:

After the Project
Possible future opportunities regarding the project results for the member and LWC. This should also be discussed in Phase 0.

Download our Process Model to learn more.

Who We've Worked With

University of Cincinnati
General Mills