Located in Cincinnati, Ohio, Live Well Collaborative works with industry leaders and University of Cincinnati students and faculty to form multidisciplinary project teams. Over 15 weeks, the project team executes a design thinking process that
involves three main steps, which include in-depth user focused research, ideation of products and services, and concept refinement. Live Well Collaborative’s design-led approach, delivers innovative solutions across the lifespan.
Speakers include nationally recognized UC Alum and Live Well’s VP Matthew J. Doyle, PhD. Matt will be a lead speaker in the opening event addressing how businesses are adapting to meet the needs of the aging market. Matt will also co-lead a breakout session focused on how established companies find new approaches to addressing the aging market. Matt will discuss how the Live Well, a leading edge academic-industry innovation center, has driven key insights to drive P&G’s front end innovation process.
— Matt Doyle, Director and Senior Researcher in Health Care at P&G
Download our overview book to learn more about the Live Well Collaborative
We offer 15-week new product and service development projects. All intellectual property developed during the project becomes the property of the project sponsor. Members have access to two studios per year, can fast track projects through the university, and all projects meet the Quality Improvement IRB requirements.
We offer focused, creative development workshop opportunities for companies both individually or collaboratively with other member companies.
We host semiannual events in June and December that give member companies the opportunity to share knowledge and connect and develop regarding best practices.
©2012 Live Well Collaborative