The richness is phenomenal. The UC students are totally open in their approach and their designs have been very productive for us. It’s exceeding our expectations.

—Matt Doyle, Director and Senior Researcher in Health Care at P&G

We leverage the fresh perspective and unique interdisciplinary thinking of students from the University of Cincinnati.

In short 14-week projects, students, faculty and experts come together to develop innovative product and service solutions for living well across the lifespan with an expertise in meeting the needs of the Baby Boomer Market.

The Live Well Collaborative resolves IP rights issues, interfaces between industry and academia and makes it easy for you to partner with LWC.

Learn More About Us

Download our overview book to learn more about the Live Well Collaborative

For Your Organization


We offer 14-week new product and service development projects. All intellectual property developed during the project becomes the property of the project sponsor. Members have access to two studios per year, can fast track projects through the university, and all projects meet the Quality Improvement IRB requirements.


We offer focused, creative development workshop opportunities for companies both individually or collaboratively with other member companies.

Collaborative Forums

We host semiannual events in June and December that give member companies the opportunity to share knowledge and connect and develop regarding best practices.


©2012 Live Well Collaborative