Who We Are


In response to the growing need for design solutions for the baby boomer market, the University of Cincinnati (UC) and Procter and Gamble (P&G) founded Live Well Collaborative (LWC). LWC was established in 2007 as a non-profit organization located in Cincinnati, Ohio. The Collaborative is a new model designed to cultivate collaboration between industry and academia. With students and faculty from the University of Cincinnati’s top ranking colleges, LWC provides a unique multidisciplinary team to its industry partners.

Since its establishment, Live Well Collaborative has successfully completed over 50 projects in a wide variety of industries. Their mission is to develop breakthrough innovations for consumers across their lifespan. The Collaborative is an expert in the 50+ market and continues to expand its portfolio by partnering with healthcare institutions. The Collaborative has become a design asset to the industry and consistently delivers through project success.


Design Thinking Process

During the semester project cycle, the team uses past project experience to customize and tailor the design thinking process for each specific design project. The design thinking framework for all projects includes three phases:

design research, concept ideation, and concept refinement. Through this process, the resulting design concepts delivered to the industry partner are viable and economically feasible.


Phase 1

During the planning stage of a project, the project lead identifies the problem space and collaborates with the LWC on the project brief.

Phase 2, 3, 4

The research team focuses on obtaining knowledge about the topic, translates insights into concept ideas, and tests and refines concepts to meet the needs of the project sponsor.

Phase 5

The sponsor and LWC discuss potential future opportunities regarding the project results.



Following our design thinking process, the project teams, with guidance from the industry studio sponsor, create innovative and unique design solutions. Several of these solutions have become patent filings, listing the students and faculty

involved as contributors. This further emphasizes the success of the Live Well Collaborative academia/industry model.

Patent US8700250B1
Airport Transportation System

Patent US8896456B2
Seat Location System

Patent US8806543B1
Inflight Passenger Information System


©2015 Live Well Collaborative