Our Story

In response to the growing need for design solutions for the baby boomer market, the University of Cincinnati (UC) and Procter and Gamble (P&G) founded Live Well Collaborative (LWC). LWC was established in 2007 as a non-profit organization located in Cincinnati, Ohio. The Collaborative is a new model designed to cultivate collaboration between industry and academia. LWC provides a unique multidisciplinary team to its industry partners composed of students and faculty from the University of Cincinnati’s top ranking colleges.

Since its establishment, Live Well Collaborative has successfully completed over 50 projects in a wide variety of industries, with a mission to develop breakthrough innovations for consumers across their lifespan. LWC is an expert in the 50+ market and continues to expand its portfolio by partnering with healthcare institutions. The Collaborative has become a design asset to the industry and consistently delivers through project success.

Design Research Process

During the semester-long studio project, the multidisciplinary team uses experience from past projects to customize and tailor the design thinking process for each specific project. The design thinking framework for all projects includes three phases: design research, concept ideation, and concept refinement. The resulting design concepts delivered to industry partners are viable and economically feasible.

Phase 1

During the planning stage, the project lead identifies the problem space and collaborates with the LWC on the project brief.

Phase 2, 3, 4

The research team focuses on obtaining knowledge about the topic, translates insights into concept ideas, and tests and refines concepts to meet the needs of the project sponsor.

Phase 5

The sponsor and LWC discuss potential future opportunities regarding the project results.