User-Centered Research


Developing User Insights

User-centered research is at the core of our design thinking process. The Collaborative has a network of experienced participants eager to fulfill any user-centered research that your organization may need.

Think Tanks

The Collaborative conducts Think Tanks with UC’s Osher Lifelong Learning Institute (OLLI), to gain key strategic insights into the market. The OLLI group consists of individuals in the 50+ aging population who are continuing their education by taking college courses at the University of Cincinnati (UC). Combining the OLLI group with the Collaborative’s UC students provides a unique setting for creative thinking and promotes innovation across the life span. During the Think Tank sessions the group participates in activities and exercises based on the needs of the service or product based project. These groups are utilized multiple times throughout the design thinking process. After each think tank, the Live Well Collaborative team collects the information, synthesizes insights, and visualizes concepts.

Home Cleaning

In-flight Care and Communication

Snacking 101

Insight Visualizations

Through think tanks, workshops, and studios the Collaborative has accumulated a wealth of design research knowledge around different product and service categories. We are experts in creating insight visualizations that convey information effectively for your organization.


Understand Urban Transportation

Understand Baby Boomers

Understand the Future Traveler

Research Tools

Live Well Collaborative has developed process tools to promote innovation and collaborative thinking for your organization’s specific needs. The process tools allow you to break down the barriers of conventional brainstorming and see the problem from a different perspective, which leads to creative design solutions.

Cubes for Thought

Method Cards

Your Successful Journey