Sickle cell trait has little to no symptoms or side effects. However, the child of two people who are carriers of the sickle cell trait has a 25% chance of ending up with the disease. Consequently, the disease leads to a relatively short life with extremely painful symptoms. The Live Well Collaborative was tasked with developing a digital educational platform to promote discussion about sickle cell trait.

The LWC team attended sickle cell community events, recruiting teens and young adults to help understand their knowledge of the topic and gain input. The team researched their digital habits and preferences, which guided the development of an effective online tool. This research contributed to the creation of various communication strategies and website prototypes ready for further testing.