“What is Leukemia”
Cincinnati Children’s Hospital Website Video Component
With the redesign of Cincinnati Children’s Hospital Medical Center (CCHMC) website comes an opportunity for LWC to collaborate and help CCHMC to expand their video presence.
When families are navigating the journey after their child is diagnosed with cancer, videos have proved, through research and insights, to be a great educational and secondary resource for them to refer to after receiving information from their medical team. The LWC team had the opportunity to further explore this and design video materials for CCHMC to implement.
When a child is diagnosed with cancer, families are left feeling overwhelmed and confused, sometimes frustrated at the vast amount of information thrown at them so quickly. After their doctor and medical team explain their diagnosis to them, they go through what is sometimes called “information overload” and are in need of a supplemental source of information that they can access both at the hospital and once they return home.
The LWC team used various methods in designing videos for CCHMC’s website redesign. These included:
1) benchmarking current video strategies and styles;
2) benchmarking character styles;
3) interviewing CCHMC staff;
4) interviewing patients and their families.
While interviewing patients, the LWC team used a technique called the “Draw-It” in which patients were able to draw what they were thinking when given certain prompts. This proved to be a very successful method of communication, especially because the demographic of patients interviewed was diverse in age ranges.
An online survey proved to be a valid tool in collecting family + patient input and analyzing data. Benchmarking allowed the LWC team to look at existing video models for testing.
The LWC team created two final outputs in the form of animated videos. The “What is Leukemia” video focuses on explaining leukemia to patients and their families. “The New Normal” video highlights different ways parents can ensure that their child’s health and well-being stay on track.