Synopsis

Team 1: XGL+

research:

patterns found in 50+: cost, health, family, convenience, responsibility, uninformed, brand loyalty.

Sixals

7 behavioral, personas:

1. Fran, Concern about family's health
2. Carl, whatever fits in the his/her lifestyle
3. Paul, Reuse to save money
4. Barb, Uses concentrate formulas of her brand
5. Mary & Issac, She tries to be sustainable but is misinform
6. Alice, Buys concentrated and refills at home
7. Not my problem, Norm: Norm believes it’s the company’s responsibility to make him sustainable

Carol Case Study

Concept Rationale

Convenient, easy to use, not messy

1. tide, tab/solid form.

Team 2: ReThink

Pangea Collective: Create a organization made up of multiple corp with guidelines to create trust in consumers

Concept rationale

Corps are segmented and many different standards

1. uniform design on products

2. philanthropy

3. website, education, advertising

4. Promotional gears

Consumer Experience

Team 3, KEG MAMA

Refills

Concept Rationale

saves money, branding, and obvious environmental issues. Consumers were already were willing to go through the process to save money and the environment.

Example dispensable food: the Green Depot store , northeast region.

concepts

1. aluminum cans

2. pouch

3. refill station

4. distribution process