Contents 1 Executive Summary 2 Project Goals 3 Our Concepts 3.1 P&G Refill Village 3.2 Consumer Storyboard Overview 3.3 Manufacturer Storyboard Overview

Executive Summary

Recommendations

• Invest in a P&G sponsored Refill Village
• Household/Personal products included in system
• System uses a refillable pouch and aluminum container
• Product refill automated at point-of-purchase
• Consumer receives price incentive for each item refilled
• Packaging communicates sustainable qualities of product
  

Rationale

We discovered that consumers want to lead more sustainable lives. By offering a brand-sponsored refill village, consumers are empowered to make more eco-friendly choices while continuing to depend on the products they trust. By utilizing a collapsible pouch and automated refill station, the consumer experiences convenience while saving money that would have ordinarily funded non-biodegradable, non-refillable plastics. The system also creates refill opportunities on the supply side; each product drum inside the refill station is refillable.

Project Goals

• Identify the current perception of using refillable products
  • Home goods products
  • Food products
  • Requirements for each type of good
• Identify the barriers 50+ consumers face when choosing a refillable product
• Ideate possible solutions for producers and retailers
• Identify the ecological impact of using refills in Cincinnati

Our Concepts

P&G Refill Village

• Plastic, collapsible container • Expected to last for 3 years Pouches come in 3 sizes • Large size: Laundry Detergent, Dishwashing Soap • Medium size: Houshold Cleaners • Small size: Shampoo, Conditioner, Body Wash, Hand Soap

Aluminum for quality, durability & recyclability Expected to last for a long time At-Home Containers come in 3 sizes with appropriate top SPOUT, SPRAY, PUMP Large size: Laundry detergent, Dishwashing Soap Medium size: Houshold Cleaners Small size: Shampoo, Conditioner, Body Wash, Hand Soap

Consumer Storyboard Overview

1. Consumer arrives at store and discovers the new P&G Refill Village.
2. Consumer learns about system and recognizes benefits of system.
3. Consumer buys a refill starter pack.
4. Consumer is now part of the P&G Refill Village.
5. Consumer uses full At-Home Container and stores the refill pouch for future use.
6. Consumer continues to use P&G product from At-Home container.
7. When product starts to run low, the consumer moves the refill pouch into a reusable bag that they will take with them to the grocery.
8. At the grocery, the consumer takes the refill pouch to the P&G Refill Village station. Once she has found the correct product, she can slide the pouch into the machine.
9. The refill station will automatically fill the pouch and close the cap.
10. At the register, a barcode printed on the pouch will convey information about the product.
11. A receipt prints out telling the consumer how many time the pouch has been used and how much money they have saved over time by using the refill system.
12. At home, the refill pouch can be emptied into the At-Home Container. The container is large enough to hold the remaining product that was left as well as the entire amount of product transported by the refill pouch.
13. Once the refill pouch has been emptied, it can be stored until needed again.

Manufacturer Storyboard Overview

1. At the manufacturer, industrial containers are filled with the P&G product.
2. The industrial containers are loaded into the truck, using all available space efficiently.
3. From the truck, the industrial containers are unloaded and brought into the store.
4. At the store, the industrial containers are placed into the P&G Refill Village system.
5. For each product, there are 2 containers.
6. When one container is nearly empty, the machine will automatically switch over to the second container.
7. A red light will turn on to indicate to the store employees that an industrial container has been emptied.
8. A store employee will remove the empty container from the machine and replace it with a full one.
9. Once the industrial containers are emptied, they can be loaded back into the truck.
10. The industrial containers are unloaded from the truck at the manufacturer and prepared for refilling.
11. The empty containers are refilled at the manufacturer and the cycle starts over again. Yay!