Ameriprise Financial "Flower Power"

Key themes:

• Rejection of the "Flower Power" Generation for its naivety. "Flower power was then, dreams are now"
• Starting a new life after 50, starting a new business, dreaming again
• Ameriprise provides more than a financial service, they provide a service that helps dreams come to life

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Ameriprise Financial "Dreams don't retire"

Key themes:

• Text book definition of retirement: to withdraw, to go away, to fade away
• Text book definition of a retiree: bingo night
• This generation can write a book about how they plan on turning retirement upside down: Ameriprise's "Dream Book"

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Just for Men "Never get old generation"

Key themes:

• Drawing on the connection between the 70's spirit of life and the current boomer mentality: "Forever young"
• Living the "Summer of your life"
• Staying physically, socially and sexually active
• The hair product itself leaves some gray hair "Keep a little gray"
  
• "Never trust any body over ninety" What does he mean by this?

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Prudential "Imagine A Rock Solid Retirement"

Key themes:

• Juxtaposing retirement life with the "daily grind" life before
• Trading office supplies for golf clubs
• Trading out of town visits for visits to grandchildren
• Retirement years are when one can truly live the life they wanted

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