Boomer Commercials
Ameriprise Financial "Flower Power"

Key themes:

  • Rejection of the "Flower Power" Generation for its naivety. "Flower power was then, dreams are now"
  • Starting a new life after 50, starting a new business, dreaming again
  • Ameriprise provides more than a financial service, they provide a service that helps dreams come to life


Ameriprise Financial "Dreams don't retire"

Key themes:

  • Text book definition of retirement: to withdraw, to go away, to fade away
  • Text book definition of a retiree: bingo night
  • This generation can write a book about how they plan on turning retirement upside down: Ameriprise's "Dream Book"


Just for Men "Never get old generation"

Key themes:
  • Drawing on the connection between the 70's spirit of life and the current boomer mentality: "Forever young"
  • Living the "Summer of your life"
  • Staying physically, socially and sexually active
  • The hair product itself leaves some gray hair "Keep a little gray"
  • "Never trust any body over ninety" What does he mean by this?


Prudential "Imagine A Rock Solid Retirement"

Key themes:
  • Juxtaposing retirement life with the "daily grind" life before
  • Trading office supplies for golf clubs
  • Trading out of town visits for visits to grandchildren
  • Retirement years are when one can truly live the life they wanted










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