The Health and Wellbeing Loft consists of three major sections. Teams may pick and choose from the content to achieve their goal.

To learn more about picking content for your Loft experience,

please visit the Planning Your Visit page.



Meet the seven archetypes. In the Loft, you will become immersed in their lives and environments. Your team will have the chance to learn about what motivates them, their challenges, and what health and wellbeing means to them.

Meet the Archetypes


Learn about what shifts are occuring in technology, values, and demographics that will impact health. You will learn what the most up to date innovations are occuring, as well as why these shifts are happening.

Discover the Future


Utilize design thinking tools developed by Live Well to take what you learn and explore the impact your organization can have on consumers’ lives.

About the Tools


Please contact Megan Sullivan with questions about the Loft:

The Live Well Collaborative
2728 Vine St
Cincinnati, Ohio 45219
+1 513 558 7348