Sterile, disposable denture bath cups come pre-lined with a cleansing powder.
Procter and Gamble’s Fixodent brand collaborated with Live Well to identify new product or service solutions for their oral prosthetic wearers. The multidisciplinary team mapped key themes important to consumers and developed product proposals from these areas of opportunity.
The multi-disciplinary teams mapped key themes to understand what quality, ease of use, con dence, and cleanliness mean to consumers. In-home interviews helped determine how dentures t into consumer lifestyles.The teams created consumer debrief cards to document the denture-care journey. Inspired by the daily denture-care of consumers, students found three key opportunity areas for Fixodent: preparation, maintenance, and cleansing. Students developed product proposals from these areas.These concepts were re ned through a series of consumer validation and co-creation sessions.