Via NYTimes. The city of New York has begun a massive undertaking, turning it’s youthful, energetic metropolis, into a more senior-friendly city. The city has begun making several changes to its city life which include giving citizens more time to cross the street at busy intersections, busing elderly citizens to grocery stores, and allowing artists to use [...]
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July 7, 2010
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4th of July Northside Parade
By Matt Choto in Studio ProcessCheck out the video to see highlights from our presence at the Northside 4th of July parade. The event was our first chance to get out into the public and get the word out about our upcoming website Cincinnati TransForum.
Tags: Cincinnati, Northside, Process Work, Street Car, TransForum, Transportation
June 28, 2010
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Simplicity capturing Boomer Consumers
By Matt Choto in Baby Boomer ResearchIn a world of increasing technology dependence, and increasing consumer choice; companies are fighting, now more than ever, to differentiate their products and capture a larger market share. While the tech world once embraced technical complexity, the trend now seems to be moving increasingly towards simplicity. Consumers want technologically complex machines, but they want their [...]
Tags: Aging, Baby Boomers, Simplicity, Technology
June 21, 2010
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Legible Design For The Aging Eye
By Matt Choto in Baby Boomer Research, Design InspirationRecent DAAP Graphic Design graduate, Jenny Slife, was inspired by insights she gained while co-oping at the Live Well Collaborative. In particular, Jenny was inspired by an aging simulation workshop conducted by Evelyn Fitzwater and Charles Puchta from The Center for Aging with Dignity. An initiative of the College of Nursing at the University of [...]
Tags: Aging, Center for Aging with Dignity, College of Nursing, DAAP, Legibility, Typography